Beer Instagrammer: You Asked and I Answered 

I posted on my Instagram story asking for people to send in questions as to what it is like being a Beer Instagrammer or as others call it, an “influencer.” Below are the questions with my answers. 

Question: Do you vary your types based on the season or just drink what you like when you want?

Answer: This really depends. If I am just drinking a beer to enjoy the beer (meaning I don’t plan on posting about it) I will drink whatever I feel like at the moment. However, I do try to plan certain beers for certain occasions for posts on my Instagram. For example, for major holidays I try to find a beer that I feel “fits” with that holiday. I will then save that beer for the day of the holiday and drink it and post about it that day. 

Question: Is your husband jealous of your fame?

Answer: Seeing that I don’t really have any “fame,” I don’t think so. In fact, he actually likes all the perks I get from having a beer Instagram account. He has never complained when a beer box shows up at our house, or when I ask him to help me do a photoshoot at a local bar/brewery. 

Question: Why do people want to see your feet?

Answer: People are WEIRD! I have no idea why people have asked me (countless times) to see pictures of my feet. My answer is always the same, NO. 

Question: How long does it take to put together an IG post about a brewery visit?

Answer: It all depends. Usually my process for just a post (the first time I visit a brewery) is this: I take some pictures of the outside brewery, while looking at the menu I take a few pictures of the bar area, when I am waiting for my beer I take a few pictures of the inside, and when my beer arrives I take many pictures of it. I don’t always use every picture, but I like to have a variety. Also, I usually upload my photos to an editing app (I personally use Lightroom) and take some time editing. If it is a brewery I’ve been to many times I don’t usually do all of that, but I still edit all my photos and figure out what hashtags to use. So all in all it really depends. A post could take as short as 5 minutes to post all the way up to 20 minutes. 

Question: Do you judge breweries based on their own social media presence?

Answer: I sure do! I do not understand when breweries or bars chose not to use social media to help market their business. Instagram is FREE and it’s an app used by 1 billion people. It would only take someone a few minutes a day or even a week to post what beer you have and any other specials you might have. I personally check social media before I head to a bar or a brewery, and I like when I see they are active and have been letting their customers know what’s new. 

Thanks to everyone who sent in questions! Please feel free to message me if you have any more questions. 


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